Throwback Thursday - If You Go Down To The Wood(land Car Sales)

As anyone who’s glanced at our In The Workshop section recently will already know, a certain Pininfarina Spidereuropa we’re working on has gotten us all dewy-eyed and wistful. When we looked in the boot, though, the nostalgia went into overdrive.

Tucked away in a little brown envelope was a stash of photos from the height of the Woodland Car Sales days. Growing up with our father working his way up from a service technician to sales manager of this Fiat (and, later, Alfa Romeo) main dealership in Norwich, this place forms a massively important milestone in italicar’s timeline.

You’ll have to excuse us a trip down memory lane, but without Woodlands I very much doubt there would be an italicar. Who knows, we may even have ended up specialising in German cars…perish the thought.

Anyway, onto what you’ve all actually clicked here for; low-resolution scans of classic Fiats in retro settings!

As a little aside, see how many models you can name (anorak-standard bonus points for trim levels available too). Answers are at the bottom of the page so you can boast about your score over on our Facebook page or by tweeting @italicar_uk - for anyone scoring 10 or above there’s a special Bonus Prize too!


The open day for the car “designed with a computer, silenced by a laser and built by a robot”. The marketing guys sure earnt their Peronis when they came up with this slogan.

An August 1st line-up from when the “new reg” still meant something. And chrome bumpers were still de riguer.

A main dealership service bay with a vice hastily fixed to a bench and not a laptop or diagnostics machine in sight. Who says we’ve made progress?

I’m guessing that this was to celebrate another European Car Of The Year win? The slogan on the showroom window would suggest it: “Sorry Renault, VW, Ford but we’ve done it again”.

I’m guessing that this was to celebrate another European Car Of The Year win? The slogan on the showroom window would suggest it: “Sorry Renault, VW, Ford but we’ve done it again”.

Look at those wheels. The paint already looks flat as a pancake and in need of a decent polish but, forget that, look at those wheels. (Oh, and if you don’t get this model right in the quiz, you’re on the wrong website, I’d recommend here instead).

Product placement advertising a new model’s launch at the “world famous” Roys Of Wroxham department store. This is peak unintentional Alan Partridge for the motor trade right here, in one tidy shot.

If anyone knows this area of Norwich (Salhouse Road) what’s most remarkable here is not the car (which is lovely but, sadly, it looks like it failed to survive through until MoT records were computerised) but the complete lack of housing estate.

I’m not sure what I’d rather magically find in the italicar workshop tomorrow morning, that car or the sign.

We can’t quite make out the price in the ‘screen there, but whatever it is, that little stunner would be worth a lot more in the same condition today!

We can’t quite make out the price in the ‘screen there, but whatever it is, that little stunner would be worth a lot more in the same condition today!


The answer section

Now, if you’ve scrolled straight down here to cheat, then I’m afraid we’ll be forced to artificially lower your score with a badly thought out algorithm.

If you can name any of the unknowns too, then you get +100 italicar points and the right to laugh and point at us.

  • Picture 1 (from left to right) - Strada 65L, Strada 75CL, 132 2000, 126 De Ville, Strada 65CL & 127 CL.

  • Picture 2 - a pair of 127 Series I and 128 twins.

  • Picture 3 - 124 Special T 1600

  • Picture 4 - 126 De Ville, 131 Mirafiori 1600, 128 SL Coupe, 126, X1/9, 127 CL and a 128 1100

  • Picture 5 & 6 - Strada 65CL

  • Picture 7 & 8 - 126

  • Picture 9 - 127 Series I, 126 and what we think is the rear of a 128? Although not confident on that one…

Bonus Prize

And for anyone into old Fiats enough to have recognised more than 10 of those, here’s your prize. Drum roll please….

Woodlands10.png

A photo of our dad dressed as a woman pusing another fully grown man, this one dressed as a baby, in a pram.

Nope, we have no idea what this means either.